How to Sell Personal Development Products Online - A Reiki Case Study
There are two ways to sell personal development products online you can either sell affiliate products (suitable for beginners) or you can target a specific niche market and develop your own product for that market.In this article I will set out my way of targeting a niche market and then selling relevant products to them.
Lets begin by defining the market. As I am in the UK I have chosen a market which is available via timezone in the USA on the east coast. I also define my target market as Reiki masters and Reiki Practitioners who have clients online (or potential clients) who are willing to pay a fee for distant healing.
The timezone dictates several things the most important of which is the timing of my emails. If I am assuming that this client group has a day job and is developing a part time business online and offline then the timing of emails has to be appropriate to catch people checking their personal email accounts after their day job.
This equates to 8pm GMT as there is a 5 hour time difference to account for. If emails are sent after 8pm GMT then more of this target group are likely to be home checking personal email accounts. This timing also ties in with my own day job which finishes at 7.30pm GMT.
The specific target audience can be reached via Google and YouTube search so I have targeted specific keywords appropriate for this group.
The next step is to become an expert in my chosen area of "online Marketing For Reiki masters".
This can be achieved by posting informative videos on a YouTube channel and inviting your target audience to signup for a newsletter or additional training videos.
The software I use to create videos is Capturewiz. It is inexpensive and can be obtained online at download.com
Once you are comfortable making short "Tips" videos then you can add affiliate links in the text box beside the video on YouTube and begin promotion via traffic exchanges or AdWords.
At each stage you will gain additional skills and experience which feeds into the whole system.
You can read more of my articles at http://www.hubpages.com/_eza/profile/DennisBarker
If you enjoyed this article visit http://www.videotipsmarketing.com for more short tips and recommendations.
Article Source: http://EzineArticles.com/?expert=Dennis_Barker
Lets begin by defining the market. As I am in the UK I have chosen a market which is available via timezone in the USA on the east coast. I also define my target market as Reiki masters and Reiki Practitioners who have clients online (or potential clients) who are willing to pay a fee for distant healing.
The timezone dictates several things the most important of which is the timing of my emails. If I am assuming that this client group has a day job and is developing a part time business online and offline then the timing of emails has to be appropriate to catch people checking their personal email accounts after their day job.
This equates to 8pm GMT as there is a 5 hour time difference to account for. If emails are sent after 8pm GMT then more of this target group are likely to be home checking personal email accounts. This timing also ties in with my own day job which finishes at 7.30pm GMT.
The specific target audience can be reached via Google and YouTube search so I have targeted specific keywords appropriate for this group.
The next step is to become an expert in my chosen area of "online Marketing For Reiki masters".
This can be achieved by posting informative videos on a YouTube channel and inviting your target audience to signup for a newsletter or additional training videos.
The software I use to create videos is Capturewiz. It is inexpensive and can be obtained online at download.com
Once you are comfortable making short "Tips" videos then you can add affiliate links in the text box beside the video on YouTube and begin promotion via traffic exchanges or AdWords.
At each stage you will gain additional skills and experience which feeds into the whole system.
You can read more of my articles at http://www.hubpages.com/_eza/profile/DennisBarker
If you enjoyed this article visit http://www.videotipsmarketing.com for more short tips and recommendations.
Article Source: http://EzineArticles.com/?expert=Dennis_Barker
Labels: Personal Development Products